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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

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Articles 14 Documents

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Search results for , issue "Vol 16 No 1 (2019)" : 14 Documents clear

Efektivitas Pemasaran Jasa Photography Melalui Media Sosial Instagram di Bali I Ketut Pasek Wisuda
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study was to determine the effectiveness of photography services marketing using Instagram social media in Bali Province. Data collection techniques used interview and observation methods. Stages in data analysis include data reduction (data reduction), presenting data (data display) and drawing conclusions and verification (conclusion drawing / verification). Based on the results of research conducted on the Five Photographers who use Instagram social media as a promotional media which has followers or followers of more than 20,000 in the Province of Bali, the conclusion is the use of Instagram social media to popularize and promote photography services, is quite effective and also generate additional income for informants. All informants also said that using the marketing strategy using Instagram was more useful than using other conventional methods. But for the upper class segmentation, the promotion must be accompanied by making a website to reach a wider market place.

Strategi Bisnis E-Commerce Dalam Optimalisasi Tingkat Hunian Kamar Hotel Dan Villa Ida Bagus Fajar Eka Putra; Ida Bagus Teddy Prianthara
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTConventional market transformation into a digital market is influenced by the development of E-commerce technology. Conventional marketing previously used as a marketing media has diminished with the presence of E-commerce technology, conventional market considered to have a shortage in terms of high costs and narrow market reach. The presence of E-commerce is able to expand the market with internet media as a distribution of information to prospective customers. The results of this study found Avilla Group to deal with competitors. Avilla Group using offline and Online market mix techniques in the process of marketing rooms. The offline market is still maintained for maintenance purposes for some customers who have more trust in offline travel agents. The average occupancy rate of units consists of 40% offline and 60% online. E-commerce marketing on Avilla Group is supported by 2 main systems, which are internal system and the Channel manager. The results of SWOT analysts obtain system development innovation instruments to face competitors can be developed on internal systems, so that the strength and opportunities of the online market can be maximized which has an impact on optimal room occupancy rates.

Angkringan sebagai Daya Tarik Generasi Baby Boomers Luh Surya Dewi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT This study examines the interest of the baby boomer generation into angkringan consumers. The concept of culinary attraction includes diversity of culinary activities, typical food, convenient and clean location, unique and attractive venue design, good service, competitive market, price and value proportion, opportunity to socialize, cultural interaction with culinary, Family atmosphere, attractive environment, traditional, national and international products. The informants used in this study were eight informants, namely four baby boomer customers and four angkringan owners. Data collection is done by interviews, observation and documentation. Data analysis techniques are used to analyze qualitative method data. This study concluded that not only the millennial generation was affected by globalization. This can be seen from the millennial lifestyle style that mostly hang out, chat with friends and gatherings, but baby boomers also enjoy the influence of globalization. There are also many baby boomers who do the same thing, like hanging out at the end, gathering with friends and reunions and enjoying the moment or the past. This research is useful for customers and sellers that globalization not only has a negative influence but also a positive influence, one of which is like hanging out. It's a life style or western lifestyle. While drinking while hanging out, chatting and gathering. Can remember the past and get back or repeat the first moments.

Green Marketing dan Quality Brand Sebagai Prediktor Perilaku Konsumen dan Dampaknya Terhadap Keputusan Pembelian Produk Putu Agus Indra Purnama; Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT The research objective was to find out to determine the effect of green marketing on consumer behavior, influence of brand quality on consumer behavior, influence of brand quality on purchasing decisions, influence of green marketing on purchasing decisions, influence of consumer behavior on purchasing decisions, consumer behavior on the influence of green marketing on decisions purchase, knowing the mediation of consumer behavior on the effect of green marketing on purchasing decisions, knowing the mediation of consumer behavior on the influence of quality brands on purchasing decisions Data collection using semantic difference scale questionnaire. The research method used purposive sampling and accidental sampling using 140 people. Analysis method using SPSS 22. Using AMOS computer application version 22. The results of this study show that green marketing and quality brands have a positive and significant effect on consumer behavior, consumer behavior and brand quality have a positive and significant effect on purchasing decisions, green marketing has a non-significant positive influence on purchasing decisions, consumer behavior can mediate the influence of green marketing and brand quality on decisions purchase at nike.

Persepsi Pemilik Usaha Terhadap Sistem Go-Send dan Go-Food I Wayan Gede Andy Wirawan; A.A.N. Eddy Supriyadinata Gorda
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTPerception is how someone's point of view to see or interpret something, in the business world this is certainly very influential to determine the best strategy for a developing business. In this study, it explains how business owners' perceptions of brand image are caused by the service quality of the Go-Send and Go-Food systems in the Go-Jek application. In the perception of the researcher to see from the perspective of the business owner about the influence of the quality of service from Go-Jek on the image of the business brand. This research is a qualitative research that is by describing the phenomena that occur in the field by knowing the perceptions of business owners.In this study the data collection uses interviews directly to competent informants and documentation of activities that are useful as tangible evidence of activity on the object under study. The informants in this study were eight people. The results of this study are that business owners feel helped in terms of promotion and product introduction and business owners can overcome problems in service quality in product delivery.

Faktor-Faktor Penentu Kualitas Audit Serta Pengaruh Kualitas Audit Terhadap Kepuasan Auditee Pada Pemerintah Daerah Sarah Raharjo; Luh Putu Mahyuni
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of the study is to investigate the influence of compliance, independence, professional care, commitment, and skeptical attitude towards audit quality and to empirically test the influence of audit quality on auditee satisfaction.The object of the study was local government of Bali province. As many as 150 questionnaires were distributed, 115 were returned and filled. Data analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM).The study finds that only proffesional care and skeptical attitude significantly influence audit quality. This study also provides empirical evidence of the influence of audit quality on auditee satisfaction.

Sinergisitas Lembaga Perkreditan Desa (LPD) Dalam Membangun Perekonomian Masyarakat I Gusti Ngurah Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study aims to explain about 1) the synergy of Village Credit Union (Lembaga perkreditan Desa – LPD) in Kedonganan Village in developing the social welfare and 2) to maintain the competitive advantage of LPD in Kedonganan Village in developing the social welfare. The background theory that is used in this study are Synergy Theory and Social Capital Theory. This study used qualitative method with case study approach. The data in this study is collected by in-depth interview and unstructured interview. The result of this study shows that LPD in Kedonganan Village have done a synergy with the Kedonganan’s village boards and the society to build social welfare. When doing the synergy, they use Social Capital approach, which are building a networking with micro and macro financial institutions around Kedonganan Village with Dharma (Kindness) and Catur Purusa Artha (Trust) as the basic principals. The administrator of the LPD also creating trust in society by using Tri Hita Karana as the concept. The rule that is used in maintaining LPD also referring to common law that is called as awig-awig or perarem which has become a mutual agreement among Kedonganan Village society. To maintain the competitive advantage of LPD in developing social welfare, the manager or administrator of LPD should care about internal and external factors.

Kearifan Lokal Sebagai Motivasi Dalam Meningkatkan Kinerja Lembaga Perkreditan Desa Sibetan I Kadek Dwi Agus Wedantara; I Nyoman Rasmen Adi
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe success of the LPD of the concept and establishment and management of the LPD which is extracted from the local and cultural wisdom of the Balinese people who are based on togetherness, kinship and mutual cooperation. The idea of the LPD is rooted in the customs and culture of the Balinese people. The cause of the LPD's success also comes from the pattern of community-based management based on family values and mutual cooperation in the framework of Balinese customs and culture. The community in Desa Pakraman is the owner and manager of the LPD who performs tasks and functions in the bond of commitment to prosperity and mutual progress. With a variety of local wisdom services provided by the LPD to its customers, making these services felt comfortable and not rigid in regulations as applied in banking. As a result of the comfort and trust given by customers to the LPD Sibetan, LPD performance has increased along with customer trust. Besides that, the number of assets owned by the LPD has increased.

Persepsi Kualitas Sebagai Mediator Antara Merek, Desain, Harga dan Niat Beli Sepeda Motor I Made Widya Suraputra; Ida Bagus Raka Suardana
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThis study examines the factors that influence purchase intention, with brand variables, design and price as independent variables and perceived quality as mediating variables. The purpose of this study is to find out how the influence of brand, design, price and quality perception on motorbike intention to buy in Denpasar City. Data collection techniques used were interviews, observation and questionnaires. The population used in this study is the people of Denpasar City. The number of samples taken was 100 respondents using the Non-Probability Sampling technique, namely accidental sampling. The data analysis technique used is the SEM analysis technique with the Partial Least Square (PLS) method and the SmartPLS 2.0 M3 program tool. The analysis results show that the purchase intention variable is influenced by brand variables, design and price, and the perception of quality as a mediating variable is also able to strengthen the influence of independent variables on the dependent variable. This study concluded that the brand, design and price directly and indirectly through perceived quality have a positive and significant effect on purchase intention. This research is useful for motorcycle manufacturers in the Denpasar City area to find out consumer behavior towards motorcycle products offered so that they can increase their sales. The limitations of variables and narrow areas will influence the results of the study, therefore further research can better complement these deficiencies.

The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0 Made Vera Kristanti Dewi; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT This study aims to examine the role of marketing and competitive intelligence in the industrial revolution 4.0, mapping the corporate strategy to be able to compete globally. This research use Grab as the research subject because of its ability to compete with Go-Jek in Indonesia particularly, and succeed in mastering Southeast Asia. The methodology was descriptive qualitative by using purposive sampling technique, interviewing several drivers and corporate grab partners (Managing Director of Grab Indonesia and Communication Manager Grab CEO's Office), observation, secondary data from several TV station interviews, and other publicly available data. The data analysis technique was data source triangulation (confirmatory) and theory triangulation. The results of this study indicates that Grab chose the expansion country by looking at the similarities that existed in the previous country, so that the duplication process could run easily, for example Grab Bike in Vietnam to be copied to Indonesian market. Grab understands to be accepted in a country, it has to understanding the needs of the country, because the needs are different in each country. To be able to compete with existing local products, the Hyperlocal and local partnership approach is carried out. Grab believes that only with approaches and local partnerships will make it easier to understand local needs and accelerate. To accelerate the development process, Grab has made a partnership with several companies that have the same goals. Grab's ability to adapt the changes will requires the right talent whom understand the context, and is supported by the right and mature technology. This research is expected to provide an overview of corporate strategy in entering global markets in the industrial era 4.0 by using competitive intelligence and marketing 4.0, and is able to compete with international companies. In the future, further research is expected to present a more in-depth analysis of marketing strategies as a form of corporate strategy implementation.

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Contact Name
I Made Wira Dharma

Contact Email
wiradharma@undiknas.ac.id

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Journal Mail Official
wiradharma@undiknas.ac.id

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Kota denpasar,

Bali

INDONESIA